‘Devil’s Britches IPA’ Shirt Design
Highland Brewing Company
I was approached for more work by Highland Brewing Company to produce a graphic that plays off the aesthetic of the label artwork for their popular seasonal Devil’s Britches IPA. This was the result…Chocolate brown shirts with a large back graphic print and the pitchfork emblem printed on the front left breast area. Fun project!
“Lordy, that’s as red as the devil’s britches,” exclaimed a local rancher, awed by the vibrant canopy ablaze on what is known today as Devil’s Britches trail. Highland Brewing Company commemorates the history of the Great Smoky Mountains and Devil’s Britches trail with a rich, red IPA. Ashburne Mild malt produces a toasted and biscuity flavor, and Extra Special malt renders an alluring red hue. Apollo hops provide aggressive bitterness(70 IBU), while dry-hopping with Calypso hops yields complex fruity and floral aromas with hints of pear and apple. This devilishly delicious ale is Highland’s twist on the great American IPA.